Marketing Manager

Raymond Limited

Mumbai, Maharashtra, India

Company size: 1000 +
CTC: ₹ 8-15 Lacs per annum
Experience: 5 - 8 years
Outstation Candidates: Maybe
E-Commerce Marketing
JOB DESCRIPTION

We have an urgent opening for marketing manager position for a new e-commerce business in Raymond
Location - Mumbai (Thane)
Qualification: MBA from Tier I or II Institutes
Job Description
• Consumer Communication and Demand Generation
• Responsible for consumer acquisition and demand generation from existing / new user base.
• To plan strategic & tactical promotional activities by identifying consumer segments, ideate, conceptualise and drive local consumer demand and marketing activities.
• To evaluate marketing campaigns and prepare activity reports by collecting, analysing and summarizing sales data for the campaign effectiveness and ROI.
• Work on brand and communication strategy, building value around product by introducing / identifying new consumer proposition along with product team.
• Drive the action plans and generate consumer demand from partnerships and co-marketing alliances
• Understand the business needs & accordingly drive partnership, affiliations and consumer engagement opportunities. Structure agreements and negotiate commercials with the identified partners. Marketing Operations
• Handle marketing operations entirely; media planning & buying, creative development, collateral production & distribution, implement marketing activities across branches.
• Develop, deploy a communication campaigns across various media - ATL, BTL and liaising for digital media
• To monitor competitor activity, collect competition data, market trends, new product information, market share, pricing, and advertising etc. Essentials
• Experience in digital marketing, ATL and BTL
• Ability to work with ad agencies, agency briefing and media buying agencies.
• Excellent communication, creative skills, commercial acumen and execution expertise
• Efficient in MS office: Powerpoint, Excel, word Sectors

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