Social media Marketing Head

AudioTechnik India

Pune, Maharashtra, India

Company size: 11-50
CTC: ₹ 2.5-4.0 LPA
Experience: 2 - 5 years
Outstation Candidates: Yes
Social Media Marketing
JOB DESCRIPTION

The ideal candidate is a hard-working team player who will play an instrumental role in structuring the social media strategy.


Responsibilities:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of a company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Qualifications:
Proven working experience in social media marketing or as a digital media specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and a good understanding of major marketing channels
Positive attitude, detail and customer-oriented with good multitasking and organizational ability
Fluency in English
BS in Communications, Marketing, Business, New Media or Public Relations
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