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AVP Online Marketing job in Gurugram, Haryana, India | PlanetSpark hiring on Digifynd

AVP Online Marketing


Gurugram, Haryana, India

Company size: 51-200
CTC: ₹ 15-20 Lacs per annum
Experience: 5 - 9 years
Outstation Candidates: Yes
Digital Marketing
Job Description

The AVP Online Marketing would be the sole custodian for all Online Marketing and Branding Initiatives for unlocking the growth levers for the company. This is a high accountability and high impact role, working directly with the founders.

Eligibility Criteria:

- Willing to work 6 days a week

- Willing to work in a Series A funded startup and build everything from scratch

- 6 to 10 years of experience in unlocking channels for online growth for a consumer tech startup is a must-have

- A brand mindset with excellent communication skills and problem-solving ability

Roles and Responsibilities/ Mission Statement:

The Online Marketing will be the sole custodian for all domestic and international online growth initiatives at the company.

Performance Marketing:

- Create and optimize performance marketing campaigns

- Run A/B tests to fine tune communication and targeting

- Analyse performance and maintain performance dashboards

New Channels and Partnerships:

- Unlock new growth channels and growth hacks in accordance with different growth stages of the company

- Enter into new affiliate partnerships for growth

Branding and Communications:

- Craft clear and consistent communication strategy for the company, in line with the brand promise

- Be the custodian of all marketing messaging across all channels

Landing Pages and Conversion Funnel:

- Design and A/B test landing pages

- Work closely with the product teams to optimize the conversion funnel across web and apps

- Create drip marketing flows and communication to improve conversion

What are the behavioral attributes that we are looking for?

- A keen desire to drive digital growth for a fast-growing Series A funded startup

- An apparent Founder's mindset i.e. A mindset where the person can own up the entire growth vertical and shape it independently like a Founder

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