Mumbai, Maharashtra, India
|CTC:||₹ 7-13 Lacs per annum|
|Experience:||3 - 9 years|
Pepper (www.peppercontent.in) is building India’s largest content marketplace that brings companies and content creators together to scale up content creation processes across 10 content verticals and 150+ content categories. Over the past 1.5 years we’ve worked with brands like Businessworld, Times Group, Digit, Wittyfeed, YourStory etc. along with 175+ brand companies like BookMyShow, UpGrad, Naukri.com, Paisabazaar, Social Cops, Zivame, Yatra, Bewakoof, Imarticus Learning etc. to create content that is meticulous and customized according to our clients' needs.
Now we are in a rapid expansion phase to enter into more content service offerings and engage a wide spectrum of content creators, and to power this we have a lot of exciting stuff planned and to create them we are currently searching for a Digital Marketing Manager.
We’re looking for someone who is enthusiastic, comfortable with uncertainty, flexible, great with people and isn’t afraid to roll up their sleeves and get their hands dirty.
Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.
We are looking for someone who has done content marketing & link building at scale and can bring strong traction through multiple channels.
Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across platforms with a focus on business impact.
Create, communicate and execute an effective strategy that will significantly increase SEO rankings and organic search traffic.
Identify strategic opportunities and prioritise them against other tactical actions to achieve a balance between short-term and long-term performance.
Create a fraud-proof and effective link-building strategy.
Create a framework to drive SEO best practices, audit performance, identify issues and analyse impact external changes (eg. search engine algorithm, competitor)
Create and Implement link building campaigns in coordination with our SEO & business goals (Need On hand experience with Guest Blogging, SBM, Directories, Article Submission, etc)
Use SEM (Adwords, Facebook/ LinkedIn Ads etc.) and SEO (Google ranking, Quora, Backlinks and Blog etc.) to increase brand visibility & achieve business objectives.
Have up-to-date knowledge about Facebooks Ads Manager, Linkedin Campaign Manager, Google AdWords, and any emerging ad platforms on social media.
Develop platform-wise digital marketing campaigns and content plans
Implement engaging copy & content and develop optimal posting schedules
Manage Social Media Communities across different platforms including Quora, Facebook, LinkedIn etc.
Analyse key metrics and tweak strategy as needed.
Expert understanding of all marketing platforms and proficiency to pick up new trends in digital marketing
Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy
Expert user of Google Analytics and Google Webmaster Tools and at least one market-leading tool for tracking user activity on websites and mobile apps for SEO.
Experienced troubleshooter with high proficiency in relevant diagnostic tools.
Ability to understand business objectives and break them down into targets achievable through digital marketing.
Ability to think through the user journeys and optimise communication on all touchpoints.
Excellent analytical skills and in-depth knowledge in Digital Marketing
Strong communication skills (oral and written) and ability to work with minimum supervision.
Team player, flexible and adaptable to changing priorities.
Should have a relevant industry experience of 4+ years
Should have previous hands-on experience on Google marketing tools.
Ideal Age Group: 18 - 28 preferred
Desired Skills and Experience
Content Marketing,Digital Marketing,Facebook Marketing,Google AdWords,SEM,SEO,Social Media Marketing