Malleswaram, Bengaluru, Karnataka, India
|Company size:||less than 10|
|CTC:||₹ 3.6-4.2 Lacs per annum|
|Experience:||1 - 3 years|
DIGITAL MARKETING ANALYSIS
? Identifying client objectives and advising on suitable measurement strategies.
? Using methodical performance analysis to influence/support campaign strategies.
REPORTING AND ANALYSIS
? Developing custom marketing dashboard concepts for client reporting via Excel.
? Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.
? Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
? Delivering regular reporting and analysis documentation to clients and presenting findings or test results.
ANALYTICAL AND TECHNICAL
? Providing consultancy on campaign tagging and additional on-site tracking.
? Using available data sources to deep dive and troubleshoot campaign (and overall), performance issues and propose methodical optimization tests, both on-site and campaign based.
? Experience with creation of marketing dashboard reports.
? 2+ years’ experience with digital marketing and technology and e-commerce, including web analytics, email marketing, search marketing, social media, as well as conversion marketing.
? Experience with analytics tools (e.g. Google Analytics, Other), A/B and multivariate testing, and Multi-channel (online and offline) attribution and testing experience a plus.
? Strong communication and interpersonal skills.
? Willingness to grow your skills in a collaborative, team-oriented, fast-paced environment.