Job description – Google Analytics Specialist

Roles and Responsibilities

o Capture web analytics data with Google Analytics

o Analyze in detail about the visitors on the company’s website & Analyzing a website's key performance metrics and competitive trending

o Analyze campaign data and adjust strategies to deliver maximum return on investment

o Hands-on technical skills needed in creating ad/ marketing campaigns in Google AdWords and other packages like DoubleClick to develop and execute strategies for digital marketing efforts.

o Direct hands-on contributions within the Interactive group, including campaigns, SEM/ SEO analysis and comprehensive Google Analytics services.

o Provide in-depth and insightful custom reports to communicate key metrics and findings

o Recommend and create A/B or multivariate tests to improve user experience and conversion

o Document marketing strategies and processes and recommend improvements

o Creating forecasts using operational and statistical tools and models

o Directing queries and analyzing databases and logs to produce daily weekly and monthly reports

o Will create revenue-driving programs that build relationships with clients, as well as online audiences through the use of various digital and social media platforms.

o This candidate will work with the following: PPC, Analysis of Accounts, Active Users, Audiences, Bounce Rate, Session Duration, Cohort Analysis, Campaign (information/ tags), Conversion, Cost Analysis, Goals (Completion/ values), LTV, Revenue (Product, RPU), PII, Transactions, CTR, CPA, etc.

o Sharing inputs and report summary to Top management on a regular basis.

Desired Candidate Profile

• Age : < 32>

• Qualification: Any degree with Relevant experience

• Experience: 3 to 6 Years