Bengaluru, Karnataka, India
|CTC:||₹ 10-12 Lacs per annum|
|Experience:||4 - 6 years|
Product Marketing Manager/Senior Manager
We are looking for a Product Marketing personnel to lead our inbound marketing activities. He/she would be responsible for presenting our products in ways that will raise the product awareness and boost sales.
For this role, you should be a creative and strategic thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
Your goal will be to develop and implement the most profitable plans to position and promote products.
• Study offered products and its benefits to employees
• Translate technical details into benefits for the user
• Follow and analyse trends to position products
• Develop product marketing strategies to increase the app engagement and drive sales (pricing, advertising, campaigns, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Proven experience as a Product Marketing Manager, Brand Manager or similar role
Background in design and copywriting is a plus
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Excellent communication skills
Keen eye for detail
Creativity, Analytical mind and strong quantitative skills
Preferably a post graduate form top institution