Social Media Executive

Dr. Vaidya's (Herbolab India Pvt. Ltd.)

Mumbai, Maharashtra, India

Company size: 51-200
CTC: ₹ 5.0-7.0 Lacs per annum
Experience: 4 - 6 years
Outstation Candidates: No
Social Media Marketing

a) Overall repsonsbility of all social media channels of both the brands

b) Manage existing relationships with agencies for the overall social media strategy including campaign ideation and execution

c) Ideate new topical and event specific campaigns via social media

d) Work closely with in house as well as external designers to get the relevant creatives in place both for posts as well as advertisements

e) Work closely with in house and external content teams to ensure that brand communication on website as well as external channels is in line with brand strategy

f) Do extensive research on the creatives and advertisements that other consumer brands are creating to draw on best practices

g) Contiunually research trends in the industry and improvements that the brand can make with its social presence

h) Manage all existing relationships with influencers

i) Actively scope out and build new relationships with influencers and coordinate with marketing team to send out the hampers

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