Team Lead- Digital Marketing

Source Fuse

Noida, Uttar Pradesh, India

Company size: 201-1000
CTC: ₹ 6-7.2 Lacs per annum
Experience: 3 - 7 years
Outstation Candidates: Maybe
Digital Marketing
JOB DESCRIPTION

Primary Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights?Brainstorm new and creative growth strategies
  • Plan, execute, and measure marketing campaigns
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Google Analytics: Track, trace and improve marketing insights with the help of Google Analytics
  • SEO and Keywords: Identify, Implement, track and improve SEO ranking through backlink strategy, google adwords, website SEO optimisation 


Your Experience:

  • BS/MS degree in marketing or a related field
  • 1-2+ years prior experience in online marketing in a b2b or b2b2c environment
  • 2+ years of practical experience in organic and paid search and display, strong knowledge of Google Analytics and Google Keyword Planner
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in HubSpot tieing SEO, Email automation, Google Analytics and Social Media reporting
  • You have strong analytical skills, strategic thinking, you are data-driven, result-oriented, radically customer-centric, and persistent and reliable in execution
  • You have outstanding communication, negotiation, presentation, and interpersonal skills 
  • Customer focus with a flair for business insights and opportunities
  • Entrepreneurial attitude, fast learner and feedback orientated
  • You have excellent English skills and additional languages are a plus

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